Ms Jess Barry1, Ms Kathryn Squires1, Ms Paulene Mackell1, Associate Professor Frances Batchelor1, Ms Amy Parker1, Mr Andre Catrice2, Ms Nicole Doran2
1National Ageing Research Institute (NARI), Parkville, Melbourne, Australia, 2The Department of Health, Victoria (DH)
Context: The ‘Older People in Hospital’ website https://www2.health.vic.gov.au/hospitals-and-health-services/patient-care/older-people provides clinicians with evidence-based information and strategies to minimise the risk of functional decline for older people in hospital. It was developed by the Victorian Department of Health, the National Ageing Research Institute, health services, academic institutions and peak bodies, and closely aligns with the Australian Commission on Safety and Quality in Health Care’s National Safety and Quality Health Service Standards.
Objective: To measure website traffic and analyse trends to maintain and enhance usage of the resource.
Methods: Analytics for the ‘Older People in Hospital’ website were performed for the period 1st January 2020 – 31th December 2020.
Results: There were 534,499 total visits to the ‘Older People in Hospital’ website. The most frequently visited webpage was the ‘Interdisciplinary approach’ factsheet followed by ‘Implementing Evidence-based Practice’ (34,445 views and 24,508 views respectively).
The top 5 learning modules visited were:
- ‘Supporting Information’ (24%)
- ‘Cognition’ (18%)
- ‘Communication’ (12%)
- ‘Falls and Mobility,’ ‘Nutrition and Swallowing’ and ‘Pressure Injury and Skin’ (8%)
- ‘Palliative Care’ and ‘Medication’ (6%)
The ‘Supporting Information’ section was the most viewed, it contains the Clinical Factsheets. ‘Cognition’ was the most viewed clinical learning module, followed by ‘Communication.’ Three learning modules recorded 8% of unique page views and two recorded 6%.
Conclusions: Annual analysis of traffic and trends regarding the ‘Older People in Hospital’ website offers insights into utilisation and allows for planning of future use and the development of targeted promotion strategies.
Jess Barry is a Research Assistant within the Clinical Gerontology Division at the National Ageing Research Institute (NARI). Her research at NARI focuses on investigating the needs and priorities for older people regarding their health and wellbeing and exploring acute models of public health care for this population.